According to our latest market study on “Lead Generation Solution Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Offering and Enterprise Size,” The global lead generation solution market is expected to grow from US$ 3,103.8 million in 2021 to US$ 9,589.1 million by 2028; it is estimated to grow at a CAGR of 17.5% from 2021 to 2028.

The education sector is growing rapidly all over the world, including developing as well as developed countries. Education institutes offering primary education, higher education, graduation courses, post-graduation courses, etc., need suitable and capable candidates that can prosper the name of their institutes. A lead generation software helps in sourcing, tracking, verifying, and prioritizing the potential leads for various schools and colleges. The process of lead generation is based on parameters such as grades, scholarships, awards, and extracurricular performance. Lead generation software companies acquire these data through their primary and secondary research, and the potential leads are approached accordingly. The lead generation services and software are proving as a boon for many new and upcoming coaching classes, schools, and colleges.

Lead generation solutions are increasingly being used by online coding institutes, which are increasing in number. High popularity and awareness about distance learning is another factor that boosts the demand for lead generation solutions. Employees working 5 days a week are approached by respective institutes for certification programs whose training and teaching sessions are conducted on weekends. Lead generation services help such institutes in approaching candidates whose conversion probability is considerably high. Advanced lead generation software can also suggest suitable course for such candidates on the basis of their qualification and preferences. Potential leads are approached via cold calling, messaging, e-mails, and other respective media. This advanced method of lead generation is feasible and time-saving and delivers desired results.

The outbreak of COVID-19 has affected the world significantly, and its adverse effects continue to shatter several countries. Considering various containment measures such as business shutdowns, lockdowns, and travel limitations, the demand for digital marketing solutions were affected negatively, leading to the decline in the adoption of lead generation solution. However, post lockdown the business activities have begun picking up pace from the last quarter of 2020, the market players are expecting steady growth in the demand from enterprises. Major industries that are affected by the pandemic are manufacturing, commercial, metals, cement, power plants, education, entertainment, electronics, energy, aviation, and transportation.

Key Findings of Study:
 Several players operating in the global Lead Generation Solution market are adopting significant strategic initiatives. For instance, In April 2021, HubSpot, the customer relationship management (CRM) platform for scaled businesses, is expanding its toolkit. The new product is intended to revolutionize the role of operations professionals in the corporate world, allowing them to take the lead in assisting their organizations in scaling.

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