The scope of our recent study on the “Raw Chicken Meat Market Forecast to 2028 - COVID-19 Impact and Global Analysis - by Type (Whole Chicken, Chicken Breast, Thighs, Drumstick, Wings, and Others) and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)” comprises the factors fueling the market growth, revenue estimation and forecast, and market share analysis, along with the identification of significant market players and their key developments.
The raw chicken meat market is projected to reach US$ 296,150.51 million by 2028 from US$ 232,489.41 million in 2021; it is expected to grow at a CAGR of 3.5% from 2021 to 2028.
Chicken meat is essential, as it is one of the primary protein sources for the population in several countries. Furthermore, animal-derived foods have a protein digestibility corrected amino acid score (PDCAAS) equivalent to or slightly below one. Chicken is easily digestible and the most budget-friendly of lean protein options; besides, protein content of chicken has all nine essential amino acids. Thus, the surging consumer inclination toward protein-rich food is the key factor anticipated to propel the raw chicken meat market growth during the forecast period.
By type, the global raw chicken meat market is segmented into whole chicken, chicken breast, thighs, drumstick, wings, and others. The chicken breast segment is anticipated to account for the largest revenue share in the market during the forecast period. Chicken breast is a type of white meat obtained from underneath the chicken's pectoral muscle. It has low fat content and high protein content. Chicken breast is typically sold without skin and bones as most of the chicken fat is concentrated in the skin.
The global raw chicken meat market is segmented into five main regions—North America, Europe, Asia-Pacific (APAC), the Middle East & Africa (MEA), and South and Central America (SAM). Asia-Pacific accounted for the largest share of the global raw chicken meat market in 2020. The market in this region is projected to register remarkable growth during the forecast period, and the projected growth is mainly attributed to rapidly increasing population, significant economic development, surge in spending capacity of people, and growth of the food & beverages industry. Asia-Pacific is one of the most lucrative markets for the manufacturers of raw chicken meat due to high demand for these products. As a result, manufacturers are offering products such as meat at affordable prices.
Impact of COVID-19 Pandemic on Raw Chicken Meat Market
The COVID-19 pandemic hit meat production, meat prices, and supply chain in 2020. The imposition of lockdowns, reduction in the labor force, restrictions on transportation, and changes in the legislation of local and global exports introduced new challenges in the production and processing of raw chicken meat. In China, as well as in various other countries, the pandemic and its link to meat markets have raised distrust toward animal-sourced food. However, a surge in average income and urban population that has led to a steady rise in consumption over the years would contribute to rise in demand for chicken meat in the coming years as well.
Geographic Overview of Raw Chicken Meat Market
The report segments the global raw chicken meat market as follows:
By type, the global raw chicken meat market is segmented into whole chicken, chicken breast, thighs, drumstick, wings, and others. Based on distribution channel, the raw chicken meat market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. By geography, the raw chicken meat market is segmented into five main regions—North America, Europe, Asia-Pacific (APAC), the Middle East & Africa (MEA), and South and Central America (SAM).
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