The herbal tea market is expected to register a CAGR of 5% during 2023–2031. The rising demand for natural and organic herbal tea is likely to be the trend in the herbal tea market.
Herbal Tea Market Analysis:
- The global herbal tea market has seen a significant trend of rapid growth over the recent past, due to the increasing awareness among consumers of health and wellness-related benefits from herbal infusions. The general product category of this market involves a broad base of caffeine-free infusions made from herbs, fruits, spices, and other plant materials.
- One of the major factors driving the market has been consumer awareness of health issues, the rise in disposable incomes, and the growing trend for natural and organic produce. Herbal teas are considered natural remedies for ailments such as a stressbuster, an aid for digestion, and ridding of toxins from the body, which has widened their market.
Herbal Tea Market Overview
- The global herbal tea market has been growing due to rising consumer concern about health and wellness benefits associated with infusions of medicinal plants such as herbs, flowers, roots, leaves, and stems. Herbal tea is a caffeine-free beverage produced from an infusion of a plant, mixture of plants, or plant extracts, rather than the conventional tea made from the Camellia sinensis leaves by body and water.
- The market features many flavors and blends. Chamomile, peppermint, ginger, hibiscus, and rooibos are just some of the different options. The formation of more functional foods and beverages has also driven the herbal tea market, as a lot of products are marketed with claims regarding their benefits to relaxation, digestion, and the immune system.
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Herbal Tea Market: Strategic Insights
Market Size Value in US$ XX Million in 2023 Market Size Value by US$ XX Million by 2031 Growth rate CAGR of 5% from 2023 to 2031 Forecast Period 2024-2031 Historic Period 2021-2022
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Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Herbal Tea Market: Strategic Insights
| Market Size Value in | US$ XX Million in 2023 |
| Market Size Value by | US$ XX Million by 2031 |
| Growth rate | CAGR of 5% from 2023 to 2031 |
| Forecast Period | 2024-2031 |
| Historic Period | 2021-2022 |
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Herbal Tea Market Drivers and Opportunities
Strategic Initiatives by Key Players
- strategic initiatives of Prominent Players are having a substantial impact on market growth. Players are involved in novel product launch activities with new blends and flavor combinations to match evolving consumer tastes. The players are focusing on extending their distribution channel and enlarging the consumer base. There has been an increase in targeted marketing activities to promote the health benefits of herbal teas.
- Many companies are involved in acquisition and merger activities to strengthen their market position. Also, sustainability efforts, packaging solutions, and investments in organic and premium varieties are being made to fulfill the requirements of health-conscious and green-conscious consumers. All the above strategies are helping to increase the appeal of products and their availability, contributing to market growth and an expanding range of consumers.
Rising Awareness Regarding health benefits Associated with Herbal Tea
- The increasing number of consumers who have become aware of the healthy aspects associated with drinking herbal tea has translated into both improved market prospects and opportunities for the sector. There has been a growing inclination towards the consumption of natural, health-promoting beverages, and herbal teas are well positioned to satisfy this need.
- These wellness-oriented consumers will drink herbal teas not only for peace of mind, but also to reduce stress, relieve indigestion, soothe the spirit, and ward off winter colds. The natural and often organic ingredients in herbal teas, and the ancient knowledge attached to their ‘medicinal’ properties, together make them a go-to beverage for health-conscious consumers who want to avoid sugary drinks or caffeine-laden beverages.
Herbal Tea Market Segmentation
The scope of the global herbal tea market is segmented based on type, category, and distribution channel.
- based on type, the market is segmented into chamomile, peppermint, lemon, ginger, hibiscus, blends, and others.
- Based on form, the market is segmented into loose tea and tea bags.
- based on category, the market is bifurcated into organic and conventional.
- Based on the distribution channel, the herbal tea market is classified into supermarkets and hypermarkets, convenience stores, online retail, and others.
Herbal Tea Market Share Analysis by Geography
- The herbal tea market report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
- Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering herbal tea market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level.
- Also, the report covers Porter's Five Forces analysis, which involves the study of major factors that influence the herbal tea market in these regions.
Herbal Tea Market Report Scope
Herbal Tea Market News and Recent Developments:
The herbal tea market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for innovations, business expansion, and strategies:
- ORGANIC INDIA USA, an innovative global leader in providing organic products and true wellness solutions for healthy conscious living, announces the launch of Tulsi Sweet Rose, Assam Black Tea, the newest flavor in the best-selling Tulsi tea line. Tulsi Sweet Rose, a signature floral favorite, is now paired with full-bodied Assam Black Tea, for a caffeinated morning ritual brimming with bioactive botanicals. Rose is prized for its heart-opening and antioxidant benefits while Tulsi, known as the “queen of herbs,” is an Ayurvedic adaptogen revered for centuries for its stress-relieving, immune-supporting prowess. (Source: Newsletter, ORGANIC INDIA USA, September 2023)
Herbal Tea Market Report Coverage and Deliverables
The "Herbal Tea Market Size and Forecast (2021 – 2031)" provides a detailed analysis of the market covering below areas:
- Herbal tea market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Herbal tea market trends, as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter's Five Forces and SWOT analysis
- Herbal tea market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments in the herbal tea market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The global herbal tea market is estimated to grow above 5% during the forecast period 2024-2031.
The strategic initiative by key players is one of the major factors driving the herbal tea market.
The rising demand for natural and organic herbal tea is likely to be the trend in the herbal tea market.
The leading players operating in the herbal tea market are Celestial Seasonings, Stash Tea, Harney and Sons Fine Tea, Twining Inc, Bird and Blend Tea Co., Lipton Teas And Infusions, Good Earth, Bigelow Tea, Yogi, and The Tea Can Company.
The report can be delivered in PDF/Word format, we can also share an Excel data sheet based on request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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