Companies involved in the Global Travel and Tourism Industry
are increasingly engaged in providing tailored services and membership/loyalty
schemes to attract business travellers. Comprehensive desk research was
conducted across travel and tourism industry sources, with a focus on tracking
the changing face of tourism, company’s approach towards catering the end user
experience, as well as the dynamics of travel and tourism market and how it has
been impacted by recent political and economic events.
According to 40% of respondents in Asia-Pacific, companies
in the region work to attract business travellers with ‘membership/ loyalty
schemes
Globally, 32% of travel and tourism industry executives
expect an increase of 2% to 5.99% in the supplier prices of equipment during
the next six months
Large companies are more likely to provide ‘tailored
services’ and ‘mobile applications’ to attract business travellers
In total, 46% of executives from North America are most
likely to provide both ‘tailored services’ and ‘mobile applications’ to
accommodate leisure travellers
The majority of travel industry executives in the B2B market
agreed that they use online platforms to communicate their business
information, as well as for marketing purposes