Publisher's Cloud Computing Market: Technology Models, Challenges, and Business Benefits, examines executives' opinion on the key factors that are driving the cloud computing market and the inclination of enterprises in adopting cloud computing models based on their technology types and implementation types. Additionally, it provides information about popular cloud computing services, industry verticals that are keen to adopt cloud computing services, and the budget allocation of organizations to the various cloud computing models.

The highest percentage of executives with operations in Asia-Pacific and the Rest of the World regions indicate PaaS will gain prominence within the industry

In total, 36% and 35% of executives highlight PaaS and SaaS, respectively, as the leading cloud computing technology types that will gain prominence within the industry in 2016. The global market for PaaS is set to increase at a significant pace as organizations are looking to reduce their infrastructure costs drastically and also speed up their application development. The survey reveals that on a geographic basis, most of the revenues for PaaS are expected to be derived from Asia-Pacific and the Rest of the World in 2016. Similarly, demand for SaaS customer relationship management and enterprise resource management applications is observing significant growth as these applications reduce companies’ IT capital expenditure budget and help to rapidly implement software and support their immediate business needs.