Exploring Cigarettes, Cigars, Smokeless, and Anti-Smoking Categories

by Sameer Joshi or 27-Jun-2016

Publisher's latest report on Top Trends in Tobacco and Anti-Smoking seeks to explore the key trends and future opportunities that are being shaped by the changing consumer behaviors and needs in the tobacco products space.

 

- Specialty and heritage brands are most popular among consumers in the Middle East and North Africa area and the Central and South America region.

- 46% of consumers globally say that they smoke occasionally.

- Affluent consumers and those in Europe, the Middle East, or Africa are the most likely to say they smoke because they enjoy it.

- Younger consumers are more likely to buy smokeless tobacco.

 

Many consumers opt for heritage brands for an authentic tobacco sensation, while others look for indulgence, status, and fun through smoking. Such preference opens doors for premium, novel, and/or sensory products. Smokeless tobacco is also an important niche that is gaining ground with a specific consumer group. Consumers with higher incomes and in younger age groups feel that smoking can help them improve their social life.


A notable percentage of consumers smoke occasionally because their friends smoke or because it increases their self-confidence. We can see this more dominant between young consumers and those who are financially comfortable as they are enjoying a higher income disposal, which they can spend on things that make them feel better about themselves, in this case smoking. A high percentage of smokers are seeking the utmost enjoyment from their consumption; because of this, other factors such as price and health are less likely to motivate their consumption.