Publisher's
latest report on Top Trends in Tobacco and Anti-Smoking seeks to explore the
key trends and future opportunities that are being shaped by the changing
consumer behaviors and needs in the tobacco products space.
- Specialty
and heritage brands are most popular among consumers in the Middle East and
North Africa area and the Central and South America region.
- 46% of
consumers globally say that they smoke occasionally.
- Affluent
consumers and those in Europe, the Middle East, or Africa are the most likely
to say they smoke because they enjoy it.
- Younger
consumers are more likely to buy smokeless tobacco.
Many consumers opt for heritage brands for an authentic tobacco sensation, while others look for indulgence, status, and fun through smoking. Such preference opens doors for premium, novel, and/or sensory products. Smokeless tobacco is also an important niche that is gaining ground with a specific consumer group. Consumers with higher incomes and in younger age groups feel that smoking can help them improve their social life.
A notable
percentage of consumers smoke occasionally because their friends smoke or
because it increases their self-confidence. We can see this more dominant
between young consumers and those who are financially comfortable as they are
enjoying a higher income disposal, which they can spend on things that make
them feel better about themselves, in this case smoking. A high percentage of
smokers are seeking the utmost enjoyment from their consumption; because of
this, other factors such as price and health are less likely to motivate their
consumption.