Traditional soft drinks such as carbonated beverages have seen their volumes generally decline recently. Both Coca-Cola and PepsiCo have seen their diet varieties successfully grow. However, low sugar doesn’t always guarantee commercial success. Attempts to introduce stevia by the two largest players had mixed results, with success in markets already familiar with Stevia but otherwise little commercial impact. Growing vegan movements have also had an impact on dairy drinks, while increasing prospects for alternatives.

A major benefit for manufacturers is that new options and ingredient combinations are arising all the time and more adventurous companies are experimenting with all manner of unusual minerals and additives to boost their products. In hot drinks, the trends of convenience and unique experiences are driving much of the industry’s development. As many consumers in several economies work longer hours and lead busier lifestyles, this has led to increasing demand for convenience and caffeine. One trend that is sweeping both coffee shops and homes alike is the coffee pod machine, which can provide high quality taste and convenience with minimum mess or preparation time compared to traditional methods such as the French press.