The " In-vehicle
Infotainment Market to 2025 by Operating System (Microsoft, QNX, Linux);
Interaction Type (Touch-based, Vice-enabled, Physically Button Controlled and
Gestures); & Connectivity Technology (Wi-Fi, Bluetooth and NFC) - Global
Analysis and Forecast"
In-vehicle Infotainment Market to 2025 - Global Analysis and Forecast by
Operating System, Interaction Type and Connectivity Technology. In-vehicle
Infotainment market is expected to grow to US$ 33.16 billion by 2025 from US$
19.66 billion in 2016. It is believed that there are more than billion cars on
road worldwide. Also, people have been keen on keeping cars for longer times
with them than ever before and therefore, the expenditures on the aesthetics
and design of cars are expected to be more than ever before. It has also been
said that a design of an infotainment system inside a particular car forms one
criteria for the selection of cars by the consumers. Mobility is considered to
be a desirable luxury and that is why people invest in the purchase of
automobiles. Along with the sales of automobiles, access to diverse sources of
entertainment and information available in the market has also become one of
the essentials by the consumers with the rise of mobile computing technology.
Currently, the in-vehicle infotainment market is experiencing staggering growth
that is attributed to numerous factors. The most significant factors that have
impacted the growth of this industry are more disposable incomes with consumers
and consequently more number of passenger cars on the roads; higher traffic
density leading to higher congestions and average time spent on the road by a
traveler and the parallel advancements made in the consumer electronics
industry. The consumer spending on automotive electronics and other allied
accessories has changed drastically that present large opportunities for the
businesses today.
Luxury brands have been the pioneers in adoptions for sophisticated in-vehicle
infotainment systems in a bid to provide differentiated services to their
customers. In the era of cut-throat competition, the ability of a premium car
manufacturer to build an appealing and intuitive infotainment system could
realize the difference between the success and failure of the brand in a
particular market. Audi, BMW, General Motors, Mercedes-Benz, Jaguar-Land Rover
are some of the automakers that have some of the most differentiated
infotainment systems integrated into their car models. These luxury carmakers
already have an established market in the developed countries.
Touch-based interaction systems are more prominent in the in-vehicle
infotainment systems across Europe and the world. However, due to shortcomings
associated with this interaction type, automotive and infotainment suppliers
together are looking for a more intuitive Human machine Interface (HMI).
Voice-enabled systems are gaining popularity globally and in particular in the
European region where technological penetration is very high. With voice
recognition and gesture controlled systems, a driver is enabled to control the
infotainment system with much lesser distractions as compared to touch-based
systems. Developments in speech recognition technology as well as gesture
controlled interactive systems to further drive the adoptions of in-vehicle
infotainment systems in Europe. The global in-vehicle infotainment market by
geography is segmented into five regions including North America, Europe, Asia
Pacific, Middle East & Africa and South America. The key players profiled
in the report are Alpine Electronics, Inc., Harman International, Panasonic
Corporation, JVC Kenwood Corporation and Clarion Co. Ltd. Also, Pioneer
Corporation, Visteon Corporation, Garmin Ltd. Denso Ten Limited and Continental
AG are other key companies in the in-vehicle infotainment market.
The report segments the global in-vehicle infotainment market as follows:
Global In-vehicle Infotainment Market - By Operating System
Microsoft
Linux
QNX
Others
Global In-vehicle Infotainment Market - By Interaction Type
Touch Screen
Voice-Enabled
Physically Button Controlled
Gestures
Global In-vehicle Infotainment Market - By Connectivity Technology
Wi-Fi
Bluetooth
NFC
Global In-vehicle Infotainment Market - By Geography
North America
U.S.
Canada
Mexico
Europe
France
Germany
Italy
Spain
U.K
Rest of Europe
Asia Pacific (APAC)
Japan
China
India
Australia
Middle East & Africa (MEA)
Saudi Arabia
South Africa
UAE
South America (SAM)
Brazil