Retailer Deep Dive finds out the trends, challenges, and innovations in hypermarkets, supermarkets, and hard discounters channel. The report outlines the market position of hypermarkets, supermarkets, and hard discounters in the retail sector and also analyses the sales across geographic regions. Furthermore, the report analyses the price positioning of hypermarkets, supermarkets, and hard discounters channel across geographies.

The retail market is dominated by specialist retailers and hypermarket, supermarkets, and hard discounters. The market share is expected to decline to 22.4% by 2021. 

Hypermarkets, supermarkets, and hard discounters are facing both internal and external issues. Internal issues, such as inventory management, forecasting, and logistical problems are hindering smooth business operation, while external pressures, such as competition from e-commerce companies, and changing consumer behaviour, are resulting in lower customer volumes. Retail chains are investing in technology to enhance their in-store shopping experience and provide faster checkout service to customers.