Volvo witnesses a reversal of fortunes under Geely ownership

by Sameer Joshi or 10-Mar-2018

Volvo's financial performance under Geely has witnessed a strong reversal. Despite some difficult years initially, the company's growth in revenue and net income in recent years has been very impressive. Volvo has been able to achieve this growth due to a number of reasons. A major factor is Geely being able to attract experienced European leaders to take over control of Volvo following the acquisition from Ford.

Despite initial “honeymoon frictions” these European leaders were then able to convince the Chinese owners to grant Volvo a large amount of autonomy and deemphasize Volvo's Chinese links, which was very important since the largest sales market for Volvo was Europe, and European buyers are traditionally suspicious of Chinese manufactured vehicles. 

 

Volvo's growth in the coming years will also be boosted by the company being heavily involved in the development of other Geely brands. Some of these like the Lynk & Co cars will be electric and experience of being involved in the development of these brands will ultimately benefit Volvo as well, as it will successfully be able to integrate the technologies used in these brands without having to put its own cars out in the market as the guinea pigs for this new technology.

At the end of the day Volvo's immediate future is of an electric nature, and the company is looking to establish an early position in the electric vehicle manufacturing industry. State level incentives and support from Geely will allow Volvo to do just that in the near future.