Volvo's financial performance under Geely has witnessed a
strong reversal. Despite some difficult years initially, the company's growth
in revenue and net income in recent years has been very impressive. Volvo has
been able to achieve this growth due to a number of reasons. A major factor is
Geely being able to attract experienced European leaders to take over control
of Volvo following the acquisition from Ford.
Despite initial “honeymoon frictions” these European leaders were then able to
convince the Chinese owners to grant Volvo a large amount of autonomy and
deemphasize Volvo's Chinese links, which was very important since the largest
sales market for Volvo was Europe, and European buyers are traditionally
suspicious of Chinese manufactured vehicles.
Volvo's growth in the coming years will also be boosted by the
company being heavily involved in the development of other Geely brands. Some
of these like the Lynk & Co cars will be electric and experience of being
involved in the development of these brands will ultimately benefit Volvo as
well, as it will successfully be able to integrate the technologies used in
these brands without having to put its own cars out in the market as the guinea
pigs for this new technology.
At the end of the day Volvo's immediate future is of an electric nature, and
the company is looking to establish an early position in the electric vehicle
manufacturing industry. State level incentives and support from Geely will
allow Volvo to do just that in the near future.