Global demand for hair products is forecast to expand 1.7% p.a. between 2015 and 2019. China, Czech Republic, Japan, Mexico and the United States are considered the highest potential markets in the coming years.

According to recently published research conducted by a leading international market research company, the expansion of the global hair product industry is forecast to reach 1.7% p.a. in the coming years. Between 2008 and 2014 the market increased with an average annual growth of 5.0%. Currently, hair shampoos account for 34.1% of the global demand while the remaining market share is divided between hair lacquers (4.2%), hair straightening and waving products (1.9%) and other hair products (59.8%).

China, Italy, Japan, Mexico and the United States represent the largest hair product markets while the strongest annual growth is forecast to occur in Czech Republic (9.4%), Nigeria (8.7%), Panama (6.3%), Morocco (5.8%) and Poland (5.5%).

Hair product market size compared to market growth in different countries

Based on in-house analysis and an advanced model which takes into consideration the actual market size, trends, forecast market growth, and changes in the market environment, Global Research and Data Services calculates the Market Potential Rates, the predicted market potential of the country in the coming years. The larger the Market Potential Rate, the more potential the market has in the coming years; and conversely, the smaller the rate, the less potential the market is considered to have in the future. Based on these Market Potential Rates, the top 20 highest potential hair product markets in the coming years are:

The market information is based on new industry data reports recently published by Publisher. The reports offer the most up-to-date industry data on the actual market situation, trends, and future outlook for hair products in the world and individually for the following countries:

Argentina, Armenia, Australia, Austria, Azerbaijan, Bangladesh, Belgium, Bolivia, Bulgaria, Canada, China, Colombia, Cyprus, Czech Republic, Denmark, Ecuador, Egypt, Estonia, Ethiopia, Finland, France, Georgia, Germany, Ghana, Greece, Hungary, India, Indonesia, Iran, Ireland, Italy, Japan, Jordan, Kazakhstan, Kyrgyzstan, Latvia, Lebanon, Lithuania, Macedonia, Malawi, Malaysia, Mexico, Moldova, Mongolia, Morocco, Nepal, Netherlands, Nigeria, Norway, Oman, Pakistan, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Senegal, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sudan, Sweden, Thailand, Trinidad and Tobago, Turkey, Ukraine, United Kingdom, United States, Uruguay, Vietnam, Yemen

The reports include historic data from 2008 to 2014 and forecasts until 2019 which makes the reports an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in readily accessible and clearly presented tables and graphs.

The reports help answer the following questions:

- What is the current size of the hair product market in the world and in different countries?
- How is the hair product market divided into different product segments?
- How are the overall market and different product segments growing?
- How is the market predicted to develop in the future?
- What is the market potential compared to other countries?

The latest industry data included in these reports:

- Overall hair product market size, 2008-2019
- Hair product market size by product segment, 2008-2019
- Growth rates of the overall market and different product segments, 2008-2019
- Shares of different product segments of the overall market, 2008, 2014 and 2019
- Market potential rates of the overall market and different product segments

The market data is given for the following product segments:

Hair lacquers
Hair shampoos
Hair straightening and waving products
Other hair products